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VIVETTA

Vivetta Ponti grew up surrounded by antiquity, art and nature in the idyllic Italian city of Assisi. Having moved to Florence to attend the Academy of Fine Arts, the creative honed her skills between Bologna and Milan where she continued her studies before falling in love with the world of fashion. While working for a number of luxury brands, Vivetta began learning all about embroidery and the elaborate embellishment techniques that would form the foundation of her namesake label. Deciding to go solo in 2009, Vivetta made her debut at White Milano before being selected by Giorgio Armani to participate in a group show in the iconic Armani location during the Fall / Winter 2015/16 Fashion Week in Milan. Vivetta won the Tao Award, became the first designer to participate in the Swarovski Collective project and to exhibit in Beijing as part of the Mercedes-Benz International Design Exchange Program. “Designing clothes is like creating wearable art for me. Art is the highest form of expression, clothes are the best way to bring it closer to people ".

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