NEW BALANCE

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The story of New Balance began in 1906, and the company's management was not oriented towards the production of high-end sneakers. William J. Riley, an English immigrant, founded the New Balance Arch Support Company in Boston, which was engaged in the production of orthotics capable of increasing the comfort of the fit. In 1961 the first sports shoe was designed, the "Trackster" model, which brought success to New Balance in the field of shoe production. It is currently led by Robert T. DeMartini, formerly at the helm of Procter & Gamble and Gillette.

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