CROCS
The Crocs were first advertised at a naval fair, where around two hundred models were sold (a rather small number and decidedly not very encouraging). Yet, thanks to the innovative design and the undoubted comfort (being made of plastic, the shoes do not retain bad smells, as well as being anti-slip), in a short time the Crocs also spread outside the United States, in Europe and in other parts of the world. In Italy, for example, rubber slippers arrived in 2007 and initially found their development through children: the colors, the lightness of the footwear, as well as the presence of pins of the most disparate shapes (animals, smilies, flowers and so vie), to be detached and reattached in the appropriate holes, immediately captured the attention of the little ones. Regarding the world of adults, although no one considered them aesthetically beautiful or elegant shoes, seeing them on the feet of famous people, such as Al Pacino or Matt Damon, immediately made the difference.